Misfit Marketing was born out of a bold decision to break free from the traditional 9-5 grind—a job that had long since stretched beyond those hours. Raelei Thornton, our founder, had always been drawn to creativity, designing since the second grade when laptops first became trendy. While most professional designers today might scoff at the idea, her early work in grade school was done on Microsoft Word, proving that great design isn’t about the software—it’s about the vision.

Over the years, Raelei upgraded and mastered new design tools (such as Adobe Illustrator, PhotoShop, and LightRoom) and naturally gravitated toward social media marketing and the printing world. No matter where she worked, she always found herself taking over the company’s marketing efforts, even when it wasn’t part of her job description. That’s when she realized—this wasn’t just a skill, it was her calling.

What started as a joke between Raelei and a coworker quickly became a reality. She took a leap of faith, built her first website overnight, and walked away from her "comfy" office job. Within a month, she had landed her first contract, proving that passion and determination could rewrite the rules.

The rest is history. Today, Misfit Marketing thrives by helping small businesses grow through bold, creative, and strategic marketing—because sometimes, being a misfit is exactly what the industry needs.

When you choose to work with Misfit Marketing, you're not just handing your money over to a big corporation where clients are just another number. Instead, you're supporting a small family with three kids and a house full of pets. You're helping fuel a business that genuinely cares about yours. We take the time to learn your brand inside and out, treating it as if it were our own. With us, you’re not just getting a service—you’re getting a personalized experience, real relationships, and a team that’s invested in your success.